NOTE
Aluminum-canned Japanese Sake Perfect for BBQs - KURA ONE®.
ALUMINUM CAN SAKE FOR BBQ ADULTS CAN ENJOY OUTDOOR ACTIVITIES MORE FREELY AND COMFORTABLY. NO MORE HEAVY LUGGAGE AND TROUBLESOME TEMPERATURE CONTROL. KURA ONE®, A LIGHTWEIGHT SAKE CAN THAT TASTES GREAT BOTH CHILLED AND AT ROOM TEMPERATURE, ACCOMPANIES VARIOUS OUTDOOR ACTIVITIES SUCH AS BARBECUES AND BONFIRES. LET'S TAKE A LOOK AT A NEW CAMPING EXPERIENCE WITH KURA ONE®. TAKE KURA ONE® TO THE CAMPSITE THE LONG-AWAITED CAMPING DAY WITH FRIENDS. NORMALLY I WOULD BRING BEER OR SOURS, BUT TODAY I'LL USE KURA ONE®! UNLIKE SPARKLING LIQUOR, IT'S EASY TO LAY FLAT. I DON'T DRINK AS MUCH AS I DO BEER, SO I JUST NEED TO PACK A FEW BOTTLES AND I'M READY TO GO. I ALSO BOUGHT SOME LOCAL FISH AND SHELLFISH ON THE WAY THERE SINCE I HAD MORE SPACE. I CAN'T WAIT TO DRINK WITH THEM. HANGING A COOLER BOX, WHICH WAS LIGHTER THAN USUAL, WE WALKED AROUND THE CAMPSITE AND FOUND A GOOD SPOT. LET'S HAVE A TASTE OF SAKE FIRST. STROLLING ALONG THE RIVERBANK. WE START TO BUILD A FIRE WHILE COOLING THE SAKE. THE SUN IS SHINING BRIGHTLY AS NOON APPROACHES. WALKING ALONG THE RIVERBANK IN THE SUNLIGHT THROUGH THE TREES, THE SOUND OF RUNNING WATER IS PLEASANT TO THE EARS. FROM NOW ON, WE ARE BUSY MAKING A FIRE AND SETTING UP TENTS. BEFORE MAKING A FIRE, LET'S COOL DOWN THE KURA ONE® IN THE RIVER. FLAVORFUL CAMP FOOD! AFTER THE FIRE IS FINISHED, WE PREPARE FOR THE MEAL WITH KURA ONE® IN OUR HANDS. COLD SAKE SOAKS INTO OUR SWEATY BODIES. LET'S GRILL THE CLAMS AND SWEETFISH WE BOUGHT ON THE WAY THERE. I ALSO MADE SAKE-STEAMED ASARI CLAMS WITH KURA ONE®. THE AROMA OF SAKE IS SO PLEASANT. ENJOYING KURA ONE® WITH THE CLAMS AND AYU FISH, WHICH ARE NOW READY TO EAT, IS A BLISSFUL TIME. AFTER DINNER, WE ENJOY A DRINK WHILE WATCHING THE BONFIRE. AS EVENING FALLS AND THE AREA GROWS DARK, WE PREPARE THE BONFIRE. THE FLICKERING FLAMES NEVER GET OLD. WHILE WATCHING THE BONFIRE, I LOST TRACK OF TIME AND ENDED UP TALKING WITH MY FRIEND. TODAY, KURA ONE, WHICH TASTES GREAT EVEN AT ROOM TEMPERATURE, IS MY COMPANION AT THE CAMPFIRE. I AM GLAD THAT I CAN DRINK AT MY LEISURE WITHOUT WORRYING. I AM GLAD TO DRINK AT LEISURE WITHOUT WORRYING.
Aluminum-canned Japanese Sake Perfect for BBQs - KURA ONE®.
ALUMINUM CAN SAKE FOR BBQ ADULTS CAN ENJOY OUTDOOR ACTIVITIES MORE FREELY AND COMFORTABLY. NO MORE HEAVY LUGGAGE AND TROUBLESOME TEMPERATURE CONTROL. KURA ONE®, A LIGHTWEIGHT SAKE CAN THAT TASTES GREAT BOTH CHILLED AND AT ROOM TEMPERATURE, ACCOMPANIES VARIOUS OUTDOOR ACTIVITIES SUCH AS BARBECUES AND BONFIRES. LET'S TAKE A LOOK AT A NEW CAMPING EXPERIENCE WITH KURA ONE®. TAKE KURA ONE® TO THE CAMPSITE THE LONG-AWAITED CAMPING DAY WITH FRIENDS. NORMALLY I WOULD BRING BEER OR SOURS, BUT TODAY I'LL USE KURA ONE®! UNLIKE SPARKLING LIQUOR, IT'S EASY TO LAY FLAT. I DON'T DRINK AS MUCH AS I DO BEER, SO I JUST NEED TO PACK A FEW BOTTLES AND I'M READY TO GO. I ALSO BOUGHT SOME LOCAL FISH AND SHELLFISH ON THE WAY THERE SINCE I HAD MORE SPACE. I CAN'T WAIT TO DRINK WITH THEM. HANGING A COOLER BOX, WHICH WAS LIGHTER THAN USUAL, WE WALKED AROUND THE CAMPSITE AND FOUND A GOOD SPOT. LET'S HAVE A TASTE OF SAKE FIRST. STROLLING ALONG THE RIVERBANK. WE START TO BUILD A FIRE WHILE COOLING THE SAKE. THE SUN IS SHINING BRIGHTLY AS NOON APPROACHES. WALKING ALONG THE RIVERBANK IN THE SUNLIGHT THROUGH THE TREES, THE SOUND OF RUNNING WATER IS PLEASANT TO THE EARS. FROM NOW ON, WE ARE BUSY MAKING A FIRE AND SETTING UP TENTS. BEFORE MAKING A FIRE, LET'S COOL DOWN THE KURA ONE® IN THE RIVER. FLAVORFUL CAMP FOOD! AFTER THE FIRE IS FINISHED, WE PREPARE FOR THE MEAL WITH KURA ONE® IN OUR HANDS. COLD SAKE SOAKS INTO OUR SWEATY BODIES. LET'S GRILL THE CLAMS AND SWEETFISH WE BOUGHT ON THE WAY THERE. I ALSO MADE SAKE-STEAMED ASARI CLAMS WITH KURA ONE®. THE AROMA OF SAKE IS SO PLEASANT. ENJOYING KURA ONE® WITH THE CLAMS AND AYU FISH, WHICH ARE NOW READY TO EAT, IS A BLISSFUL TIME. AFTER DINNER, WE ENJOY A DRINK WHILE WATCHING THE BONFIRE. AS EVENING FALLS AND THE AREA GROWS DARK, WE PREPARE THE BONFIRE. THE FLICKERING FLAMES NEVER GET OLD. WHILE WATCHING THE BONFIRE, I LOST TRACK OF TIME AND ENDED UP TALKING WITH MY FRIEND. TODAY, KURA ONE, WHICH TASTES GREAT EVEN AT ROOM TEMPERATURE, IS MY COMPANION AT THE CAMPFIRE. I AM GLAD THAT I CAN DRINK AT MY LEISURE WITHOUT WORRYING. I AM GLAD TO DRINK AT LEISURE WITHOUT WORRYING.
THE IDEA FOR KURA ONE® CAME FROM A "SMALL BOTTLE" - KURA ONE®.
The idea for KURA ONE® came from "small bottles." At business meetings with overseas buyers and in conversations with consumers, the 720 ml size was a topic of conversation. We were also keenly aware of the issue of total weight based on our experience of airfreighting small-lot delivery of sake bottles to 50 countries around the world. Our first challenge to reduce weight was... small-lot air delivery of 720 ml to overseas markets, which we started delivery demonstration in 2019. The revolutionary idea of being able to deliver small quantities of bottles worldwide was a surprising service that overturned the common wisdom of delivery. Despite the surprise, a challenge became clear. The first challenge was the weight of the 720 ml bottle. The first challenge to reduce the weight was small bottles. KURA ONE® was born from our experience of delivering sake by air in small lots to 50 countries around the world, where we realized that a 720 ml bottle of sake weighs 1.2 kg - 1.5 kg, or 40-50% of the total weight of the bottle. In order to showcase the wide range of sake, we needed to reduce the volume to a size that would allow people to compare sake in one sitting. Through our experience at overseas business meetings and tasting events, we have studied how to handle languages other than Japanese and how to deliver the story of sake. In this interview with Sake On Air, KURA ONE® owner Mr. Sawada tells the secret story of KURA ONE®, which was born from the accumulation of various knowledge. What is Sake On Air? Sake On Air, a podcast in English that aims to bring the essence of sake to the world, was launched in 2018 with the support of the Japan Sake Brewers Association (JSS). The podcasts are produced by front-line members involved in sake awareness, education, sales, and export activities. Interviews with Sake On Air with our CEO, Mr. Katsunari Sawada, were published on September 28, 2023 and October 11, 2023. Episode 1 https://sakeonair.com/2023/09/28/kura-one-by-katsunari-sawada-part-1/ Episode 2 https://sakeonair.com/2023/10/11/kura-one-by- katsunari-sawada-part-2/ The host and interviewer is John Gauntner, who has been writing and speaking about sake since 1994, and is the co-founder and content editor of Sake Today, the world's first regular book dedicated to sake, published in 2014. John Gauntner is a certified instructor for WSET, a London-based sake certification program, and Sake...
THE IDEA FOR KURA ONE® CAME FROM A "SMALL BOTTLE" - KURA ONE®.
The idea for KURA ONE® came from "small bottles." At business meetings with overseas buyers and in conversations with consumers, the 720 ml size was a topic of conversation. We were also keenly aware of the issue of total weight based on our experience of airfreighting small-lot delivery of sake bottles to 50 countries around the world. Our first challenge to reduce weight was... small-lot air delivery of 720 ml to overseas markets, which we started delivery demonstration in 2019. The revolutionary idea of being able to deliver small quantities of bottles worldwide was a surprising service that overturned the common wisdom of delivery. Despite the surprise, a challenge became clear. The first challenge was the weight of the 720 ml bottle. The first challenge to reduce the weight was small bottles. KURA ONE® was born from our experience of delivering sake by air in small lots to 50 countries around the world, where we realized that a 720 ml bottle of sake weighs 1.2 kg - 1.5 kg, or 40-50% of the total weight of the bottle. In order to showcase the wide range of sake, we needed to reduce the volume to a size that would allow people to compare sake in one sitting. Through our experience at overseas business meetings and tasting events, we have studied how to handle languages other than Japanese and how to deliver the story of sake. In this interview with Sake On Air, KURA ONE® owner Mr. Sawada tells the secret story of KURA ONE®, which was born from the accumulation of various knowledge. What is Sake On Air? Sake On Air, a podcast in English that aims to bring the essence of sake to the world, was launched in 2018 with the support of the Japan Sake Brewers Association (JSS). The podcasts are produced by front-line members involved in sake awareness, education, sales, and export activities. Interviews with Sake On Air with our CEO, Mr. Katsunari Sawada, were published on September 28, 2023 and October 11, 2023. Episode 1 https://sakeonair.com/2023/09/28/kura-one-by-katsunari-sawada-part-1/ Episode 2 https://sakeonair.com/2023/10/11/kura-one-by- katsunari-sawada-part-2/ The host and interviewer is John Gauntner, who has been writing and speaking about sake since 1994, and is the co-founder and content editor of Sake Today, the world's first regular book dedicated to sake, published in 2014. John Gauntner is a certified instructor for WSET, a London-based sake certification program, and Sake...
RELAXING TIME FOR TOUGH CITY DWELLERS: EVERYDAY LIFE CREATED WITH KURA ONE - KURA ONE®.
都会でタフに暮らす人のリラックスタイムにKURA ONE®とつくる日常 忙しい都会の日常にリラックス時間を。小さい、少ない、かわいい、だからKURA ONE®。都会の生活は時間が猛スピードで流れ、暮らしの中心はどうしても仕事になりがち。忙しい中でも任された仕事を本気でこなし、誰かの役に立てれば十分、一人前です。でも、毎日が仕事だけではもったいないから、自分らしい時間も大切にするのが人生を楽しむ大人。そんな日々を送る大人たちに、KURA ONE®を試飲してもらい、思い思いのリラックスタイムを過ごしてもらいました。 「KURA ONE®をきっかけに日本酒にハマる人も出てきそう」（ネイリストUさん） Uさんは、都内で活躍するネイリストです。20代からネイルサロンで働き、資金を貯めて12年前に独立。現在は個人でネイルサロンを営んでいます。自らの技術を頼りに、うつり変わりのはやい世界で生きるのはさぞ大変かと思いきや、“仕事で辛いことなんて、一切ない”と、当然のように笑います。 「好きなことを仕事にしているので、大変なことはまったくないですよ。お客様の笑顔を見ると、素直にうれしいし。優等生みたいですけど（笑）。独立直後は、お客様が少ないから他のサロンでバイトもしていたので、体力的にはハードでしたが、夢中だったから大変なことなんて忘れちゃった。今は忙し過ぎることが、贅沢な悩みかな」 Uさんは週に6日、毎日4〜5名の施術を行っています。忙しい時間の中、1日の終わりにお友達や同棲するパートナーと一緒にお酒を飲む時間が、ホッとできるUさんの大事なひとときです。 「お店でも自宅でもお酒を飲みますが、普段飲むのはレモンサワーですね。私、実は東北出身のせいか日本酒が好き過ぎて、飲みすぎちゃうんです（笑）。だから、日本酒を飲むのはお休みの前日と決めています」 そんな日本酒好きのUさんが、KURA ONE®で晩酌。“缶で日本酒を飲む”こと自体、初めてだそう。 「缶の一個一個のデザイン性も、手に収まるサイズ感もかわいい！ 日本酒は、瓶のサイズやパッケージ、見た目で買うのにハードルを感じることもありますが、かわいい缶だと抵抗が少ないですね。日本酒は銘柄ごとの“味のちがい”を楽しめるお酒だと思うんですが、KURA ONE®は、飲み比べしやすいサイズなのがうれしいです。これをきっかけに日本酒にハマる人も出てきますね。 それと、日本酒が大好きな私としては自宅で飲むとなると、一升瓶は重いし、四合瓶だと『もう開けちゃったしな』ってついつい飲み過ぎちゃうので、どっちも問題が……（笑）。KURA ONE®は、体調に合わせて1本にしておこうとか、2本までなら大丈夫とか、飲み過ぎも防げそうです（笑）」 ねいる屋NoRoof https://noroof.jp/ 東京都渋谷区道玄坂2-15-1 ノア道玄坂1312 11:00〜23:00（最終受付 21:00） 「おしゃれな大人の楽しみって感じがしてワクワクします」（医療系メーカー・Yさん） 医療に携わる会社に勤務しているYさんは、営業部でキャリアを積み、現在はマーケティング部で病院の患者様向けに、情報誌制作やサービス開発を行っています。営業とマーケティングでは、サービスを届ける相手が異なり、難しい部分もある中で、少しでも患者さんの力になれるよう奮闘中です。 「営業では、主なターゲットは医療者様でしたが、現在は患者様。患者様にとって役立つサービスを、と日々考えていますが、患者様の年代や暮らし方によってニーズが異なりますので、なかなか難しいですね。でも、大変な分、感謝のお手紙などをいただいたときは、すごくやりがいを感じます」 人の病気や健康に関わる、社会に欠かせない仕事をしているYさん。旦那様と二人暮らしですが、平日は時間が取りづらく、息抜きのためにお酒を飲むのは、休日前の週末が多いそう。 「週末に外食に行くときは、フルーツ系のサワーを飲みます。自宅では、ワインや果実酒を買うこともありますが、夫があまりお酒を飲まないので、最近は、気軽に飲める缶酎ハイが多いかな。日本酒も好きですが、お店で和食を食べるときなど、特別なときに楽しむという感じです」 自宅で日本酒を飲むのは友人を招いたときくらいだというYさんでも、ポップなデザインのKURA...
RELAXING TIME FOR TOUGH CITY DWELLERS: EVERYDAY LIFE CREATED WITH KURA ONE - KURA ONE®.
都会でタフに暮らす人のリラックスタイムにKURA ONE®とつくる日常 忙しい都会の日常にリラックス時間を。小さい、少ない、かわいい、だからKURA ONE®。都会の生活は時間が猛スピードで流れ、暮らしの中心はどうしても仕事になりがち。忙しい中でも任された仕事を本気でこなし、誰かの役に立てれば十分、一人前です。でも、毎日が仕事だけではもったいないから、自分らしい時間も大切にするのが人生を楽しむ大人。そんな日々を送る大人たちに、KURA ONE®を試飲してもらい、思い思いのリラックスタイムを過ごしてもらいました。 「KURA ONE®をきっかけに日本酒にハマる人も出てきそう」（ネイリストUさん） Uさんは、都内で活躍するネイリストです。20代からネイルサロンで働き、資金を貯めて12年前に独立。現在は個人でネイルサロンを営んでいます。自らの技術を頼りに、うつり変わりのはやい世界で生きるのはさぞ大変かと思いきや、“仕事で辛いことなんて、一切ない”と、当然のように笑います。 「好きなことを仕事にしているので、大変なことはまったくないですよ。お客様の笑顔を見ると、素直にうれしいし。優等生みたいですけど（笑）。独立直後は、お客様が少ないから他のサロンでバイトもしていたので、体力的にはハードでしたが、夢中だったから大変なことなんて忘れちゃった。今は忙し過ぎることが、贅沢な悩みかな」 Uさんは週に6日、毎日4〜5名の施術を行っています。忙しい時間の中、1日の終わりにお友達や同棲するパートナーと一緒にお酒を飲む時間が、ホッとできるUさんの大事なひとときです。 「お店でも自宅でもお酒を飲みますが、普段飲むのはレモンサワーですね。私、実は東北出身のせいか日本酒が好き過ぎて、飲みすぎちゃうんです（笑）。だから、日本酒を飲むのはお休みの前日と決めています」 そんな日本酒好きのUさんが、KURA ONE®で晩酌。“缶で日本酒を飲む”こと自体、初めてだそう。 「缶の一個一個のデザイン性も、手に収まるサイズ感もかわいい！ 日本酒は、瓶のサイズやパッケージ、見た目で買うのにハードルを感じることもありますが、かわいい缶だと抵抗が少ないですね。日本酒は銘柄ごとの“味のちがい”を楽しめるお酒だと思うんですが、KURA ONE®は、飲み比べしやすいサイズなのがうれしいです。これをきっかけに日本酒にハマる人も出てきますね。 それと、日本酒が大好きな私としては自宅で飲むとなると、一升瓶は重いし、四合瓶だと『もう開けちゃったしな』ってついつい飲み過ぎちゃうので、どっちも問題が……（笑）。KURA ONE®は、体調に合わせて1本にしておこうとか、2本までなら大丈夫とか、飲み過ぎも防げそうです（笑）」 ねいる屋NoRoof https://noroof.jp/ 東京都渋谷区道玄坂2-15-1 ノア道玄坂1312 11:00〜23:00（最終受付 21:00） 「おしゃれな大人の楽しみって感じがしてワクワクします」（医療系メーカー・Yさん） 医療に携わる会社に勤務しているYさんは、営業部でキャリアを積み、現在はマーケティング部で病院の患者様向けに、情報誌制作やサービス開発を行っています。営業とマーケティングでは、サービスを届ける相手が異なり、難しい部分もある中で、少しでも患者さんの力になれるよう奮闘中です。 「営業では、主なターゲットは医療者様でしたが、現在は患者様。患者様にとって役立つサービスを、と日々考えていますが、患者様の年代や暮らし方によってニーズが異なりますので、なかなか難しいですね。でも、大変な分、感謝のお手紙などをいただいたときは、すごくやりがいを感じます」 人の病気や健康に関わる、社会に欠かせない仕事をしているYさん。旦那様と二人暮らしですが、平日は時間が取りづらく、息抜きのためにお酒を飲むのは、休日前の週末が多いそう。 「週末に外食に行くときは、フルーツ系のサワーを飲みます。自宅では、ワインや果実酒を買うこともありますが、夫があまりお酒を飲まないので、最近は、気軽に飲める缶酎ハイが多いかな。日本酒も好きですが、お店で和食を食べるときなど、特別なときに楽しむという感じです」 自宅で日本酒を飲むのは友人を招いたときくらいだというYさんでも、ポップなデザインのKURA...
A NEW TIME WITH KURA ONE®. - KURA ONE®.
A NEW TIME WITH KURA ONE®. PROPOSAL OF "NEW TIME" TO SPEND WITH SAKE. WHAT KIND OF WONDERFUL TIME WOULD SPREAD OUT IF WE COULD EASILY OBTAIN HIGH QUALITY SAKE IN SMALL QUANTITIES, CONVENIENTLY, COOLLY, AND EASILY BOTH IN JAPAN AND OVERSEAS? PLEASE ENJOY THE "NEW TIME" PROPOSED BY KURA ONE® IN THIS SHORT MOVIE.
A NEW TIME WITH KURA ONE®. - KURA ONE®.
A NEW TIME WITH KURA ONE®. PROPOSAL OF "NEW TIME" TO SPEND WITH SAKE. WHAT KIND OF WONDERFUL TIME WOULD SPREAD OUT IF WE COULD EASILY OBTAIN HIGH QUALITY SAKE IN SMALL QUANTITIES, CONVENIENTLY, COOLLY, AND EASILY BOTH IN JAPAN AND OVERSEAS? PLEASE ENJOY THE "NEW TIME" PROPOSED BY KURA ONE® IN THIS SHORT MOVIE.
Judges' Evaluation Leading to the Grand Gold Award - KURA ONE®.
What did the judges think of the highest Gold Award for Omotenashi? KURA ONE® was awarded the "Gold Prize" and even the "Highest Gold Prize" as a uniquely Japanese product that foreign experts working in Japan would like to convey to their countries. KURA ONE® received the Gold Award and was also awarded the "Highest Gold Award," which is given to the most highly rated product from among all the award winners. What did the judges from 15 countries think of KURA ONE®? Summary: About OMOTENASHI Selection https://omotenashinippon.jp/selection/en/ About KURA ONE® presented at OMOTENASHI Selection https://omotenashinippon. jp/selection/en/prize/2300-02-003/ News from OMOTENASHI Selection https://omotenashinippon.jp/selection/news/11184/ List of award winners https:// omotenashinippon.jp/selection/prizelist_oms2023-2/ Evaluation criteria: OMOTENASHI: Does it show thoughtfulness and care for the user? GLOBAL: Does it convey the appeal of the product from a foreigner's point of view to people in their own country or other countries? Judges: Creative Director of English Lifestyle Magazine "Tokyo Weekender" (UK) Influencer in Japan with over 5.6 million followers on Weibo (China) Founder of an online community for foreigners living in the Tokyo area...
Judges' Evaluation Leading to the Grand Gold Award - KURA ONE®.
What did the judges think of the highest Gold Award for Omotenashi? KURA ONE® was awarded the "Gold Prize" and even the "Highest Gold Prize" as a uniquely Japanese product that foreign experts working in Japan would like to convey to their countries. KURA ONE® received the Gold Award and was also awarded the "Highest Gold Award," which is given to the most highly rated product from among all the award winners. What did the judges from 15 countries think of KURA ONE®? Summary: About OMOTENASHI Selection https://omotenashinippon.jp/selection/en/ About KURA ONE® presented at OMOTENASHI Selection https://omotenashinippon. jp/selection/en/prize/2300-02-003/ News from OMOTENASHI Selection https://omotenashinippon.jp/selection/news/11184/ List of award winners https:// omotenashinippon.jp/selection/prizelist_oms2023-2/ Evaluation criteria: OMOTENASHI: Does it show thoughtfulness and care for the user? GLOBAL: Does it convey the appeal of the product from a foreigner's point of view to people in their own country or other countries? Judges: Creative Director of English Lifestyle Magazine "Tokyo Weekender" (UK) Influencer in Japan with over 5.6 million followers on Weibo (China) Founder of an online community for foreigners living in the Tokyo area...