Sake is an alcohol made from rice, rice malt and water. The ingredients are simple, but the taste and aroma are surprisingly diverse. The reason for this is that each region produces its own unique sake through a combination of different soils and water, as well as the particular brewing techniques and traditions of the brewers.

The KURA ONE® team respects sake not only as an alcoholic drink, but also as a special delicacy that allows you to taste the individuality of the regions of Japan.

KURA ONE® is a sake that lets you taste the individuality of Japan's native - and the KURA ONE® team doesn't just think any sake will do. We want people to be impressed beyond their expectations, to experience the fine taste of sake and to feel "Wow!".

KURA ONE® has set the policy that only representative brands from award-winning sake breweries in Japan and abroad. The KURA ONE® team takes responsibility, mission and pride in showing people how to enjoy Japanese sake.

Even if the best brands are found, if they are not delivered properly, the quality of the liquor will deteriorate. There are many factors that can cause deterioration, one of which is UV radiation. Sake, like beer and wine, is particularly vulnerable to ultraviolet rays, even among brewed alcoholic beverages.

紫外線は、直射日光、蛍光灯、白熱灯から発します。瓶に色がついているのはこの紫外線リスクを軽減するための工夫です。アルミ容器はこの紫外線を100%遮断します。KURA ONE®チームはアルミ容器を「上質な日本酒を運搬する優れた容器」と考え、採用しています。

KURA ONE®は「受賞歴のある酒蔵」を選定基準に醸造蔵を選定しています。そして、a) 酒蔵オリジナルのラベルデザインと一貫性がある「酒蔵ラベルデザイン」、b) 日本の季語をコンセプトにデザインされた「シーズナルデザイン」、c) 容器の円柱形状を生かして新たなデザインを一緒につくる「コラボレーションデザイン」の3つのカテゴリーからKURA ONE®を商品化しています。

KURA ONE® offers several categories of KURA ONE® in the hope that the enjoyment of quality sake can be adapted to the lifestyle of the person holding it.

The Japanese sake market has become more and more difficult to access due to reasons such as "I don't understand Japanese," "I don't understand technical terms," and "I can't identify the sake just by its brand name." The KURA ONE® team wants to expand the opportunities for people to get hold of quality sake. We are working to create an environment that makes it easy to pick up a bottle by incorporating KURA ONE®'s unique naming rules and design layout.

English and Roman characters, a taste chart that allows you to grasp the flavour even before you drink it, and design rules that make even multiple brands look like a family. Enjoy the KURA ONE® tricks from a branding approach.

Can I mix sake with sparkling water?" Can I mix more than one brand? 'Do sake and chocolate go together?'

There are many ways to enjoy sake that go beyond the norm. KURA ONE® is small in volume, so discover different ways to drink different brands.

KURA ONE® is a sake that tastes the regions of Japan. The focus is on what kind of region the sake is made in, who makes it and whether it is loved by the local community.

KURA ONE® is a short video (KURA ONE®Trip) that shows the local character of the brewery where the brewery's brand was born. The challenge is to convey this as a new value.