Everyone has heard of the Nanbu Bijin brand at least once. Exported not only throughout Japan but also to 39 countries around the world, Nanbu Bijin is a sake brand that boasts a high level of recognition both in Japan and abroad. The sake that has propelled Nanbu Bijin to a global brand is Nanbu Bijin Special Junmai.

Upon opening the package, the rich, gentle rice and marshmallow-like aroma is so recognizable as Nanbu Bijin. On the palate, the elegant rice flavor spreads.

The sake rice is Ginotome, produced in Ninohe City, Iwate Prefecture. The water is clean, medium-hard subsoil water from the Orizume-Basenkyo Gorge in Ninohe, and from wells on the brewery's premises. This sake is brewed by Ninohe's Nanbu Toji at a sake brewery in the same city. Visitors can experience the regional characteristics of Ninohe City through sake and enjoy an unforgettable moment of bliss.

Nanbubijin was founded in 1902 in Ninohe City, present-day Iwate Prefecture, and has inherited the refined techniques and traditions of the Nanbu Toji, one of the top three toji clans in Japan. The name Nanbubijin, which is both the company name and representative brand name, was chosen in 1951 to express the company's desire to produce beautiful sake and to represent the region's wonderful nature and climate, known as "Nanbu no Kuni," in the midst of a nationwide trend toward sweet sake with a low rice polishing ratio and a lot of cloying taste.

Ninohe Terroir sake is made mainly from Iwate Prefecture's original rice suitable for sake brewing, brewed with subsoil water from Orizume-Basenkyo, a prefectural nature park, and carefully selected in the processes of koji, sake mother, moromi, shibori, and hi-ire, which bring out the characteristics of sake. It has won numerous awards in domestic and international competitions, and has been used in first and business class airline flights as well as at the G20 Summit.